Festival l'Europe Autour de l'Europe

COMMUNITY MANAGEMENT | EDITORIAL PLAN | PROMOTIONAL VIDEOS
| EVENT BOOKING PAGE

The context

The festival l'Europe Autour de l'Europe is an annual festival featuring 200 recent and heritage film from more than 47 European countries. They are screened in more than twenty art and experimental halls, foreign cultural centers and other exceptional places.

VISIT THE FACEBOOK PAGE

objectives

Promote for one of the first time the online cinema pass card

Animate the Facebook page from February 16, 2018 to April 7, 2018

Increase the number of visitors to sessions

The need

In order to provide additional communication support around the programming of the films of the Festival l'Europe Autour de l'Europe, Evropafilmakt, the organizers of this event appealed to Agence Web Booster.

One of the challenges of this mission was the very quick take-up of some day around the next programming, the non-use of Facebook advertising that would have boosted the results of communication actions.

Nevertheless we have overcome this lack of time and targeting by the recurrence of publication, more native videos to Facebook than usual, an editorial line of 1 to 3 content per day a quiz, the creation of events as well as real-time search and content creation. It was also very important for the organizing team to keep a brand image similar to the one they had previously and to allow them to pay the film pass online.

Key elements of the project

Video montage

Photo retouching

Editorial plan

Creating an online ticket office

Optimization of the Facebook page

Advertising Facebook

Content creation

Promotional video
for the cinema pass

Comment voir tous les films du festival l'Europe Autour de l'Europe en illimité ?
Already a little more than a week since the opening of the festival and still a lot of films to see or review. You want to enjoy a maximum? Take your pass here and access all sessions in unlimited! :) 🎫 https://www.eventbrite.fr/e/billets-festival-leurope-autour-de-leurope-44374336836 #pass #Cinéma #festivaldecinéma
Publiée par L'Europe autour de l'Europe sur Samedi 24 mars 2018

Video quote commitment

Quelques mots de Jean Luc Godard
An inspirational quote from director Jean Luc Godard. Several films he has made, will be screened during the next few days. "Le Gai Savoir" this Wednesday, March 14 at 8 pm at the cinema l'Entrepôt for the opening of the festival 'Europe autour de l'Europe. Or "Masculine and Feminine" on Saturday, March 24 at 21:45 at the cinema Le Grand Action. Come many, more Jean Pierre Léaud, playing in his film, is guest of honor!
Publiée par L'Europe autour de l'Europe sur Mercredi 14 mars 2018