Festival l'Europe Autour de l'Europe

objectives

The need

In order to provide additional communication support around the programming of the films of the Festival l'Europe Autour de l'Europe, Evropafilmakt, the organizers of this event appealed to Agence Web Booster.

One of the challenges of this mission was the very quick take-up of some day around the next programming, the non-use of Facebook advertising that would have boosted the results of communication actions.

Nevertheless we have overcome this lack of time and targeting by the recurrence of publication, more native videos to Facebook than usual, an editorial line of 1 to 3 content per day a quiz, the creation of events as well as real-time search and content creation. It was also very important for the organizing team to keep a brand image similar to the one they had previously and to allow them to pay the film pass online.